✔ HIGHEST POTENCY - the Omega 3 fats, EPA & DHA in our Krill Oil are identical to the lipids in the human cell membrane, unlike fish oil, so Krill Oil has a far higher effective Omega 3 nutritional value ✔ EFFECTIVE - our Krill Oil has excellent tolerability when compared to other sources of Omega oils. A smaller dose is required and the dreaded 'fishy burps' are avoided as krill oil is reflux free ✔ PURE - Our 100% Pure Cold Pressed Superba Krill oil is harvested from the pristine clean waters of the Antarctic Ocean so it’s completely pure in its natural form, free from any environmental pollutants - when you use our Superba Krill Oil you only ever get pure cold pressed krill oil ✔ PEACE OF MIND, ECO HARVESTED - Our Superba Krill Oil has been independently certified as single sourced from a well-managed and sustainable fishery that takes its responsibilities to the long-term future of the krill population very seriously. Our Superba Krill Oil is highly sustainable and 100% traceable from sea to shelf, a point that is proven using GPS location on every single batch ✔ NO RISK GUARANTEE - we have a no questions asked, money back guarantee policy so you can improve your health with no risk